Google Ads — 7 Search Campaigns
Account 777-051-9888 — All campaigns PAUSED, Manual CPC, USA targeting. Total budget: $210/day ($6,300/mo)
| Campaign | Budget/Day | Ad Groups | Keywords | Ads | Status |
|---|---|---|---|---|---|
| Working Capital Loans | High Intent | $50 | 3 | 19+ | 3 RSAs | PAUSED |
| SBA Loans | Government Backed | $35 | 3 | 12+ | 3 RSAs | PAUSED |
| Equipment Financing | Asset Based | $30 | 3 | 16+ | 3 RSAs | PAUSED |
| Business Line of Credit | Revolving | $35 | 3 | 14+ | 3 RSAs | PAUSED |
| Invoice Factoring & PO Finance | $25 | 3 | 16+ | 3 RSAs | PAUSED |
| Competitor Conquesting | Alternatives | $20 | 4 | 17+ | 4 RSAs | PAUSED |
| Industry Specific | Construction Trucking Restaurant | $15 | 4 | 20+ | 4 RSAs | PAUSED |
| TOTAL | $210/day | 23 | 100+ | 23+ |
Campaign Architecture Detail
Working Capital Loans | High Intent
SBA Loans | Government Backed
Equipment Financing | Asset Based
Business Line of Credit | Revolving
Invoice Factoring & PO Finance
Competitor Conquesting
Industry Specific
Negative Keywords (40 per campaign)
Layer 1: personal loan, student loan, home equity, mortgage, auto loan, credit card, payday loan, calculator, definition, what is, jobs, careers, salary, hiring, login, sign in, free, grant, government grant, template. Layer 2: wells fargo, chase, bank of america, citibank, ppp loan, eidl, paycheck protection, scam, reddit, reviews, complaints, class action, lawsuit, predatory, usury, interest rate comparison, excel, pdf, irs, tax
Conversion Actions (5 Active)
| Action | Type | Primary |
|---|---|---|
| Form Submission - Get Started | WEBPAGE | PRIMARY |
| Phone Call - Website | WEBPAGE | PRIMARY |
| Phone Call - Ads Click to Call | CLICK_TO_CALL | PRIMARY |
| Phone Call - Click to Call | WEBPAGE | PRIMARY |
| Page View - Thank You Confirmation | WEBPAGE | SECONDARY |
Extensions
9 sitelinks, 7+ callouts, 1 structured snippet — all linked at customer level for maximum ad real estate.
Meta Ads — 3 Conversion Campaigns
Account act_937199430697174 — All PAUSED. Total budget: $55/day ($1,650/mo). 3 duplicate campaigns cleaned up.
| Campaign | Ad Sets | Budget/Day | Targeting | Status |
|---|---|---|---|---|
| Business Owners | Lending Marketplace | 1 | $30 | US, 25-65, Advantage+ | PAUSED |
| Industry Specific | Construction Trucking Medical | 3 | $40 | Construction $15, Trucking $15, Medical $10 | PAUSED |
| Retargeting | Website Visitors | 1 | $10 | Website visitors 30 days | PAUSED |
| TOTAL | 5 | $80/day |
Ad Creative Images (Generated)
Ad copy and images need to be combined in Ads Manager UI (API token limitation prevents full ad creation).
Content Strategy — 15 Pieces
Month 1: SEO Pillar Content (5 Posts)
- 1
The Complete Guide to Working Capital Loans in 2026
Target: "working capital loans" (6,600/mo, $46 CPC). 2,500+ words. Types, qualifications, application process, BSL advantage.
- 2
SBA Loans Explained: 7(a), 504, Express & Microloans
Target: "sba loan" cluster (12,100/mo combined). Comprehensive guide to all SBA programs with eligibility tables.
- 3
Business Line of Credit vs. Term Loan: Which Is Right?
Target: "business line of credit" (14,800/mo, $53 CPC). Comparison guide with decision framework.
- 4
Equipment Financing: The Complete Buyer's Guide
Target: "equipment financing" (8,100/mo, $15 CPC). Industry-specific equipment cost tables, lease vs buy calculator.
- 5
Invoice Factoring vs. Business Loans: Cash Flow Solutions
Target: "invoice factoring" (6,600/mo, $12 CPC). How factoring works, cost breakdown, ideal use cases.
Month 2: Industry Landing Pages (4 Pages)
- 6
Business Loans for Construction Companies
Target: "construction business loans" (880/mo, $8 CPC). Equipment, bonding, project financing for GCs and subs.
- 7
Trucking & Transportation Financing
Target: "trucking business loans" (720/mo, $6 CPC). Fleet expansion, new truck financing, working capital for owner-operators.
- 8
Restaurant Business Loans & Equipment Financing
Target: "restaurant business loans" (1,300/mo, $9 CPC). Kitchen equipment, renovation, seasonal cash flow management.
- 9
Medical & Dental Practice Financing
Target: "medical practice loans" (590/mo, $11 CPC). Equipment leasing, practice acquisition, build-out financing.
Month 3: Authority & Conversion Content (6 Pieces)
- 10
Best Business Loan Companies 2026 (Listicle)
Target: "best business loans" (22,200/mo). Review 10 lenders, position BSL as the marketplace aggregator.
- 11
Business Loan Calculator Tool
Interactive calculator comparing loan types, monthly payments, total cost. High engagement, backlink magnet.
- 12
Case Study: How [Industry] Got $500K in 48 Hours
Real success story with timeline, challenges, BSL process, and results. Trust-building conversion content.
- 13
Business Credit Score Guide: What Lenders Look For
Target: "business credit score" (9,900/mo). Educational content that builds trust and captures top-of-funnel.
- 14
OnDeck vs Bluevine vs Fundbox vs Bay Street (Comparison)
Target: competitor comparison keywords. Position BSL as the marketplace that gets you ALL options.
- 15
5-Part Email Drip: Business Funding Education
Lead nurture sequence: Day 1 welcome, Day 3 loan types, Day 5 qualification tips, Day 7 success story, Day 10 CTA.
Before Launch Checklist
- Google Ads conversion actions created — 5 active (form submit, phone calls, thank you page)
- Google Ads sitelinks & callouts — 9 sitelinks, 7+ callouts, 1 structured snippet linked
- Google Ads negative keywords — 40 per campaign (280+ total)
- Meta duplicate campaigns cleaned — 3 empty duplicates deleted
- Meta ad creative images generated — 3 professional images ready
- Google Ads conversion tag installed on site — Needs gtag.js on /get-started thank you page
- Meta Pixel Lead event verified — Ensure Lead event fires on form submission
- Meta ad creatives uploaded in Ads Manager — Images + copy need to be combined in UI
- GA4 linked to Google Ads — Connect property G-6CMZWH5HH0
- Phone call tracking setup — Dedicated tracking number for ads
- /get-started page crawlable — Google flagged DESTINATION_NOT_WORKING (client-side rendering issue)
- Switch to Maximize Conversions — After 50+ conversions, change bid strategy
Budget Summary
| Platform | Daily | Monthly | Campaigns |
|---|---|---|---|
| Google Ads | $210 | $6,300 | 7 Search campaigns |
| Meta Ads | $80 | $2,400 | 3 Conversion campaigns |
| GRAND TOTAL | $290 | $8,700 | 10 campaigns |
ROI Projection (Month 3+)
At a conservative 2% conversion rate on Google Ads and $3,000 avg deal value per funded loan:
Google: ~630 clicks/mo at $10 avg CPC → 13 leads → 4-5 funded deals = $12,000-$15,000 revenue
Meta: ~2,400 impressions/day → 5-8 leads/mo → 2-3 funded deals = $6,000-$9,000 revenue
Combined: $18,000-$24,000 revenue on $8,700 spend = 2.1-2.8x ROAS